SWOT Analysis – Template


A SWOT analysis helps identify the internal (Strengths and Weaknesses) and external (Opportunities and Threats) factors that are likely to be favorable or unfavorable when an organization wants to assess the implementation of a telehealth program.
  • STRENGTHS—Internal factors that give an organization, program, or other unit of analysis a competitive advantage.
  • WEAKNESSES—Internal factors that place an organization, program, or some other unit of analysis at a competitive disadvantage.
  • OPPORTUNITIES—External factors that can help an organization meet an objective or help a program succeed. Since these are external, these factors may also help the competition.
  • THREATS—External factors that can hinder organizations, programs, teams, etc. from achieving objectives. These factors may also hinder the competition.


Since a SWOT analysis is often done as part of an organization’s telehealth strategic planning process, it is useful for individuals that drive overall organizational quality improvement. A SWOT analysis can point to multiple needs, e.g., to create a new telehealth program or to improve an existing program. Hence, it is also useful for intervention program designers.

Helpful Tips

  • Bring together appropriate staff to collaboratively construct or interpret the SWOT analysis. Verify with other stakeholders.
  • The four elements of the SWOT are domain specific. The domain must be defined and agreed upon before the SWOT analysis can begin. For example, what is the comparator for listing strengths and weaknesses? Is it a specific competitor, a group of competitors, or an industry benchmark or best practice? Are the opportunities and threats specific to a product/service line, a location, or a legally defined entity?

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