Program Promotion: A Guide from the Care Transitions Technology Toolkit

Description

A guide to using communications and marketing approaches to increase awareness and interest in a technology-enhanced care transitions program in order to drive patient referrals and enrollment, as well as staff commitment. The Guide describes promotional goal setting, strategies, and tactics.

Audience

  • Marketing management
  • Nursing operations management
  • Care transitions project team members

Helpful Tips

Consider multiple promotional tactics when initially introducing the program and obtaining buy-in from executive and clinical leadership

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