mHealth ROI Analysis Guide


A guide for considering the key elements of a return on investment (ROI) analysis for an intervention involving the use of technology. Elements include the importance of ROI related to technology-enhanced mHealth programs, drivers of ROI for technology-enhanced mHealth programs, and approaches to completing an ROI analysis.


For organizations that want to understand the potential return on investment of technology-enhanced mHealth programs, and to develop a business case for doing so.

Helpful Tips

  • Conduct an ROI analysis of multiple scenarios to find the best balance of benefits vs. costs and the areas of opportunity that have the best investment yield.
  • Plan for an ROI analysis at the start of the program by identifying and collecting appropriate baseline data as needed.

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